Crafting digital brand brilliance

adapted is an independent digital advertising agency that specialises in the enhancement of a brand through digital channels, to ensure it is viewed in its best light.

We care about the quality of every campaign and how it is received by its audience. Our aim is to beautifully piece together every aspect of the advertising experience whether the focus is on design and performance or the pursuit of innovation through the use of emerging technologies.

We work together with our clients to ensure projects are carefully thought through in order to efficiently deliver the most imaginative experiences possible, that captivate users and that bring the content to life.

Choose your environment

Dark blue line drawing of a male using a desktop computer on a desk with an overhead lamp sat next to his dog

Desktop

Users tend to rely on desktops or laptops for most of their important tasks. With more precision than interacting with taps and gestures, a full-size keyboard and additional navigational elements, such as hover-over states, larger devices like these allow for a much more developed user experience than their more portable counterparts.

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Dark blue line drawing of a male and female walking past a billboard next to an old style lamp post

OOH

Out-of-home advertising reaches people as they are going about their daily lives. These screens allow for really engaging visuals that need to deliver a message without the option of any user interactivity. There is however the option to deliver dynamic content, triggered by contextual factors such as time, location or weather.

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Dark blue line drawing of a female using a mobile phone at her kitchen table

Mobile

In 2024, more than two-thirds of the world’s total population now uses a mobile phone. These devices are more practical to use than a larger device and therefore are more likely to be used in a wide variety of locations and scenarios. Due to screen size, content, messaging and the overall user experience should be clear and simple.

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Dark blue line drawing of a female using her tablet device on her bed

Tablet

With a larger screen than a mobile, a tablet provides an enjoyable viewing and interactive experience on a hand-held device. They are more likely to be used in a fixed location and also more likely to be shared among family, in particular with children.

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