Fashion
Efni
Revenue in the fashion market is expected to show an annual growth rate of 7.53% until 2028.
Technical outdoor clothing is in demand as consumers embrace healthier lifestyles. In 2024, more outdoor brands are expected to launch lifestyle collections. At the same time, lifestyle brands will likely embed technical elements into collections, blurring the lines between functionality and style.
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FMCG
Free Spirit
The global FMCG market is anticipated to rise at a considerable rate between 2023 and 2031.
Innovations in the FMCG industry meet the growing consumer demand for convenience, sustainability, and engaging experiences. The permeation of smartphones globally also pushes the digitisation and growth of eCommerce, driving companies towards implementing technologies such as AI, Big Data, IoT, Blockchain, and 3D Printing.
View the full campaignGaming
Oblivion
In 2023, there were 2.2 billion active mobile gamers worldwide.
Playable ads that show a snippet of gameplay allow a user to get an early indication about whether they may enjoy that particular game before downloading the app. In comparison to other types of mobile ads, playable ads have been shown to have higher engagement and conversion rates.
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